Vintage Style: D4Discus
Many of us love to hunt out a bit of vintage, to discover that hidden gem at the back of a rail whilst “chazzing”, but sometimes the reality is that, whilst the fabric is simply amazing and you would look great in it next to your Eames chair, the cut is from a different era and doesn’t feel right.
London label D4Discus has the perfect solution. They take vintage fabrics and trimmings, and create tops, skirts and dresses from their London studio that add vintage flair with a contemporary fit. Vintage silk scarves with beautiful prints are inset into found fabrics to create one-off dresses.
All pieces are designed and made in their London studio to create unique clothing that can’t be replicated – there’s no danger of bumping into someone else wearing the same style. You can currently shop for unique pieces by D4Discus in their Etsy shop as well as at The Laden Showroom on Brick Lane.
There’ll be more stores carrying D4Discus in the near future as this young label will be making a couple of tradeshow appearances to meet with potential stockists. D4Discus will be exhibiting at the independent London exhibition Margin in August and, as part of the exchange programme with Margin, has been selected, along with two other Margin exhibitors, to exhibit for free at the IFF show in Tokyo from the 17th to the 19th July, to showcase their collection to Japanese stores.
IFF is the largest fashion exhibition in Japan and is organised by fashion-press publisher Senken Shimbun, who publish a daily fashion newspaper along with monthly magazines.
Renowned amongst key buyers and press as the launchpad for new brands, Margin is the longest-running independent fashion trade show exhibition in London, and has been providing an affordable platform for new brands since 2002. Men’s and women’s designer and streetwear labels such as Ayame Socks, 1 in a 100, Sugarhill Boutique, Ruby Rocks, Emily & Fin, and Galibardy, all made their UK trade debuts at Margin, which celebrated 10 years of exhibitions in 2012.
The next edition of Margin will be taking place on the 4th & 5th August 2013 at their new venue location of the Westminster Suite at the Hilton London Olympia. For information about visiting Margin, visit here.