New Brand: Seven Lives at Margin
Occasionally a new brand comes along that sends an excited shiver down the spine. Sugarhill Boutique, Emily & Fin, Ruby Rocks; these were the brands that immediately sprang to mind when we first saw the gorgeous images from the lookbook of new label Seven Lives. Young independent brands with a distinctive signature that have leapt into boutiques across the world and captured the hearts of shoppers with their fun-to-wear designs and accessible prices.
Seven Lives is just such a brand; affordable, fun, highy-wearable, and stylish. A great range transcends age group or style of boutique and we can see Seven Lives dresses and separates being loved by women of all ages.
Here we present images from Seven Lives’ Autumn/Winter 2013/14 collection. Inspired by the British countryside and bird-watching, Seven Lives create dresses in easy to wear shirt, shirt or tunic shapes (as well as glam velvet body-con styles too), varsity jackets in Letterman or plain styles, as well as form-flattering shorts, tees, and polos.
Most items from the debut short-order collection retail at around £36 or £45 with some pieces just £29. Great to see an independent brand that can take on the High Street with affordable pricing but better design, and offer independent boutiques a competitive edge on the chain-stores.
With bird-watching as the main theme, we love how all items from the collection are named after different feathered friends, such as Duckling, Kingfisher, Woodpecker, Cuckoo, Magpie, Dove, and Sparrow.
Seven Lives will be making their global trade show exhibition debut at Margin London in August 2013, which is highly apt as Sugarhill Boutique, Ruby Rocks, and Emily & Fin all had their global tradeshow debut at Margin in previous seasons when they first launched.
Margin is the longest-running independent trade show exhibition in London, which has been launching new brands since 2002 and providing an affordable platform for new & young designers to meet with store buyers and fashion press.
The next edition of Margin will be taking place on the 4th & 5th August 2013 at their new venue location of the Westminster Suite at the Hilton London Olympia. For information about visiting, or exhibiting at, Margin, visit here.