New Brand: Romy Rory
Graphic, body-con, monochrome, Romy Rory offers an on-trend short-order selection of affordable fast fashion available for immediate delivery.
Having studied at the London College of Fashion, during which time she was spotlighted as one of the best graduates during Graduate Fashion Week, and then worked at Alexander McQueen, designer Cicy Zhao returned to China to open her own eponymous store in Yunnan in 2012. It’s through her own store that Cicy can see her designs come to life quickly and gauge immediate customer opinion to hone her fast-moving range of ever-changing clothing.
Inspired by the British High Street but aimed at boutiques, Cicy created the label Romy Rory which offers a selection of fast young fashion that keeps pace with catwalk trends but without the mass production or availability.
A rapid design pace means garments are limited in their production and customers can grab new and exclusive pieces on a regular basis. Dresses retail from £42 to £75 with an ever-changing selection of updated designs to refresh any wardrobe.
Romy Rory will be making their European trade show debut at Margin London on the 4th & 5th August 2013 at the new Margin venue of the Hilton Olympia, next to Kensington Olympia Tube & Train Station and adjacent to the Olympia Exhibition Halls.
Margin is the longest-running independent fashion trade show exhibition in London, which has been launching new brands since 2002 and providing an affordable platform for new & young designers to meet with store buyers and fashion press.
Renowned amongst key buyers and press as the launchpad for new brands, men’s and women’s designer and streetwear labels such as Ayame Socks, 1 in a 100, Sugarhill Boutique, Ruby Rocks, Emily & Fin, and Galibardy, all made their UK trade debuts at Margin, which celebrated 10 years of exhibitions in 2012.
The next edition of Margin will be taking place on the 4th & 5th August 2013 at their new venue location of the Westminster Suite at the Hilton London Olympia. For information about visiting Margin, visit here.