New Brand: DaDa Underwear
New men’s underwear brand DaDa Underwear is popping up with a temporary store at London’s Boxpark on the 18th January for one week only. The store will be the ideal location to see and feel the quality of the whole range and appreciate the fine bamboo fabrics used by DaDa Underwear.
With a selection to cater for all tastes, DaDa offer low-rise trunks, longer-leg boxers, as well as boxer shirts styled like retro running shorts.
With ethical manufacturing that uses breathable and antibacterial fabrics made from bamboo fabrics, the underwear is butter-soft and has to be felt to be believed. The underwear comes beautifully packaged in 100% recycled tea paper boxes so, if you’re in London before the pop-up store finishes on the 24th January, make sure to take a look.
The current range is available to buy online direct from Dada Underwear and the Boxpark pop-up, but will be available in selected stores following DaDa Underwear’s debut at trade show Margin, the longest-running independent exhibition in London.
Renowned amongst key buyers and press as the launchpad for new brands, Margin has been providing an affordable platform for new brands since 2002.
Men’s and women’s designer and streetwear labels such as Slow Dance, Eva Evanovitch, Ruby Rocks, Camo, Violette Room, Emily & Fin, and Galibardy, all made their UK trade debuts at Margin, which celebrated 10 years of exhibitions in 2012.